Director / writer.

Ads, music videos, creative direction and film films. Movie nerd to the bone.

Ivana studied graphic design at Central Saint Martins and LCC. She cut her teeth making ads for Stella McCartney and visuals for cult noise band S.C.U.M (MUTE).

She tells stories on screen with a love for craft, blending striking imagery with powerful performances and a total obsession for sound.

Ivana has directed award-winning campaigns and creative directed with brands like bluebella, habitat, waste yarn project, axe, Stella McCartney, Adidas, Mulberry, GAP Kids, Whistles and Nivea. In music videos, she is known equally for pop classics and experimental videos for the likes of Nia Archives, Squid, Sigrid, S.C.U.M, Future Islands, Bloc Party and Hannah Wants.

Her groundbreaking ad for Coppafeel! was the first to campaign to show a female nipple on UK daytime TV!

She is writing her first feature, a horror, and has taken part in the Directors UK Inspire, shadowing The Crown’s Emmy award-winning Director Jessica Hobbs.